Hi I'm Archana
I write, think, create, therefore I am. A classic multipotentialite in every sense
/ Brand Strategy
/ Campaign Planning
/ Content Strategy
/ Social Media Management
Staying curious, creative, and candid forever
2000+
LinkedIn followers grown
for a niche brand from scratch
200+
Posts ideated
concepts, content creation, and execution
60+
Articles published
across Snaptrude, India Art n Design, and other channels
3+
Years of experience
Shaping creative strategies across industries
multipotentialate things//
The toolkit behind the works
( 01 )
Social Media Management
End to end management of social media pages and content pipelines, from ideation to long-term engagement
( 02 )
Content Strategy & Campaign Planning
From editorial calendars to campaign strategy and copy. Curating content with a sense of purpose.
Email marketing
( 03 )
Collaboration & Coordination
( 04 )
Planning and running campaigns for workshops, events and brand engagement, from strategy to execution
Leading freelance teams, managing collaborators and coordinating across multiple stakeholders
Where I have worked, learned, and un-learned
Jun 2025 – Present
Communication Lead
Social Innovation Studio, Bengaluru
Multi-client communication and brand strategy
Brand voice development for government and international clients
Campaign planning, workshop marketing and digital content
Feb 2024 - Oct 2024
Content Head
SMART(Initiative by FOAID), Mumbai
Grew LinkedIn page from 0 to 2,000 followers in two months
End to end content ideation, writing, design and curation
Recruited and coordinated 20+ freelance writers
Editorial calendar, competitor research and blog publishing
Oct 2023 - Oct 2024
Content strategist & curator
FOAID, Mumbai
Social media content and copywriting for event promotions
Media and brand partnership pitch decks
Event flow scripting and onground event management
Jun 2023 - Jun 2025
Freelance Content Strategist
Independant
Worked with multiple companies including Snaptrude, TWI, India Art n Design
60+ project narrative and interview articles published
Social media copywriting & content calendars
SEO informed blog writing with keyword strategy
Let's make something worth remembering?
A little more about me?
An architect-turned-marketing strategist who found her way from structures to stories.
My journey hasn’t been linear. It’s been a mix of curiosity, cold emails, experiments, and figuring things out along the way. And between writing, researching, and building campaigns, I realised I enjoy the 'whys' and ideas as much as creating.
When I’m not working, I’m usually journaling, collecting ideas, or noticing patterns in the most everyday things which somehow find their way back into my work.
